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Creating videos

The “Ads” section: a library of ad campaigns

The “Ads” section is a library of your ad campaigns. Create an ad once and pick it from the “From the ad library” list in any ad block: in a video and a single video, in project ads, for show sponsors, in films and series. What to fill in for a campaign (“New ad”): - Name and brand; - What you advertise — a product or a service; - “What to say and show” — facts and details. In videos the AI weaves it into the script in its own words; in films and series the characters mention it or show the product; - Call to action / short description — for example “20% off with a promo code”; - Link — goes into the video description; - Product photo — a film character or the blogger will hold the product, keeping the packaging and logo; - A ready picture or clip — shown full screen during the ad insert and in “Stock + ad” mode. If the clip has its own sound, tick “show in full”. When you pick a campaign, the ad block fields do not need to be filled in — everything is filled in automatically. If you delete a campaign, the ad stays in videos already made: they keep their own copy of the data. The section itself is free; you only pay for generating the videos the ad is placed in.

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